Personalization Pitfalls

Everyone has encountered bad document personalization. In the early days of computer-printed correspondence, consumers received sales letters with their names, usually printed in all caps, scattered through the text. Document composition has come a long way since then, and marketers …

Why Inline Finishing Matters

When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. They don’t put as much thought into functions such as folding, trimming, bindery, inserting or sealing. …

Thinking Opulence? Think Soft Touch®

Looking to give your print projects a luxurious and sophisticated look? Try Soft Touch® aqueous coating. Like other print enhancements (defined as anything beyond basic ink on paper), Soft Touch® enhances branding, increases audience engagement, and holds readers’ attention longer. …