Where is My Mail?

Average marketers may think of the US Postal Service as a low-tech delivery company and stamp-seller. But today the USPS is an organization that runs on data, just like most other modern enterprises. A major source of postal data is …

Mail Classification for Novices

Mail classification can seem mysterious. Choosing the wrong class, even if the postage rate is lower, can be an expensive mistake. Delivery delays or unexpected service charges can wipe out the ROI a mailing might have produced. Business mailers need …

Can Better Data Improve Mail Performance?

Neglecting to validate or refresh data before mailing can lead to embarrassing customer interactions, wasted efforts, needless expense, and poor campaign performance. No one wants to spend money printing and mailing items that are doomed to have no impact. Improving …

Mail More, Pay Less

The cost of individual postage stamps is rising to 49 cents, but commercial mailers will benefit from lower prices and Postal Service adjustments effective on January 22nd. The cost to mail First Class letters weighing over 2 ounces is decreasing. …

What is NCOA and Why Do I Need It?

Inaccurate data can transform powerful communications into negative customer experiences. Even if companies rely mainly on electronic communications, variable messages and offers controlled by geographic location are worthless if they are based on incorrect address information. NCOA stands for National …

What You Should Know About Mail Forwarding

Address quality software used by mail service providers does something unheard of in other messaging channels. Unlike digital delivery methods, there is an excellent chance mail will still reach the intended recipients, even if addressing information used to send the …

World Gone Crazy – Postage Rates Reduced

You may have heard that the price of postage is decreasing soon. It isn’t an April Fool’s joke. Though postage decreases are rarer than Elvis sightings, the current rates are scheduled to lower by an average of about 4% in …