The Affordable Gateway to Multichannel Success

The benefits of multichannel marketing have been discussed frequently since marketers started including email, search, SMS, and social in their campaigns. Studies show delivering messages via multiple paths increases response and conversion rates. Clearly, marketers want to use multi-channel techniques …

How Web-to-Print Benefits Your Marketing Team

Web-to-Print can be misunderstood; it can mean different things.  Basically, the term describes a technology that offers printing capability via the Internet. At one end of the spectrum, consumers and small business owners use web-to-print to order business cards and …

Simple Steps to Multichannel Integration

When you think about multichannel marketing, do you think about big data and 360-degree customer views? Does the thought seem daunting and too much to tackle? If so, here’s some good news. While this approach may be the Holy Grail …

Start Holiday Marketing Plans Now!

If you’re in retail, you know that holiday planning is crucial to your entire year’s success. After all, 20% of companies’ annual sales are generated during the holiday season. If you’re a small or mid-size company, this can be up …