Are You Ready for Marketing 4.0?

In a previous post, we looked at the evolution of marketing from Marketing 1.0 to Marketing 3.0. But like everything else organic, marketing never stops changing. Are you ready for Marketing 4.0? The term Marketing 3.0 was first coined by …

Where There’s Marketing, There’s Content

You Can Benefit from these 2017 Trends in Content Marketing  Content marketing has been growing steadily in quality, depth and impact across all market channels.  According to Forbes, 62% of B2B (business to business) content marketers and 63% of B2Cers …

What Marketing 3.0 Means to You

Which version of marketing are you using? Marketing 1.0? 2.0? 3.0? Or are you one of those marketers who is pushing the boundaries with Marketing 4.0?  In this first part of a two-part series, we will look at Marketing 3.0 …

multichannel marketing

Do I Really Need Multichannel Marketing?

There is no shortage of information telling business leaders how to take advantage of multichannel marketing techniques. Unfortunately, the vast majority of published advice favors B2C relationships and relatively short sales cycles. As a result, companies who sell only to …

Beyond Digital – How to Make a Big Impression

Businesses of all kinds are using marketing automation software to help them guide prospects through the sales funnel and boost brand awareness among their identified audiences. This software can track activity, score leads, and deliver persona-specific content through email and …

Key Marketing Stats to Guide You in 2017

Welcome to 2017! It’s a brand new marketing year. The marketing environment is changing rapidly, so here are some statistics to help you and your team set your company’s marketing priorities and craft your strategy for the coming months. Video …

Why Omnichannel Marketing Is Worth the Investment

Omnichannel marketing is more than using multiple marketing channels to create a seamless experience for your customers. It is about marrying online and offline channels, understanding customer patterns, and using that data to increase cross-sell and upsell opportunities. Granted, this …

Content Marketing: The New Kid on the Block

Here’s Your Chance to Deliver Your Brand’s Message More Powerfully & Effectively In traditional marketing, content is a tactic.  It’s a message designed to pitch a product, sell a brand or promote a service. The ultimate goal is to build …