Dealing with Channel Jumpers

Does your company have a customer journey map? These tools have become popular over the last few years as organizations attempt to address customer’s needs as they maneuver through the buying process. Journey maps are good for identifying gaps in …

A/B Testing: What Is It and Why Do It?

You may have heard people talking about A/B testing. This is a practice in which marketers take a portion of their mailing list and use it to test different messages, offers and calls-to-action (CTAs) against an existing version or other …

Tapping into Life Stage Marketing

Have you considered the benefits of life stage marketing? Instead of focusing solely on a person’s demographics (age, gender, household income) or even their lifestyle preferences (fitness, pet ownership, hobbies), life stage marketing is about providing relevant products and services …

Where There’s Marketing, There’s Content

New and Traditional Channels Take Center Stage in 2017 What else is trending in content marketing this year?  As competition to deliver consistent high-quality, high-value content increases, companies are not just looking to new technologies to reach their markets.  They’re …