A/B Testing: What Is It and Why Do It?

You may have heard people talking about A/B testing. This is a practice in which marketers take a portion of their mailing list and use it to test different messages, offers and calls-to-action (CTAs) against an existing version or other …

Tapping into Life Stage Marketing

Have you considered the benefits of life stage marketing? Instead of focusing solely on a person’s demographics (age, gender, household income) or even their lifestyle preferences (fitness, pet ownership, hobbies), life stage marketing is about providing relevant products and services …

Where There’s Marketing, There’s Content

New and Traditional Channels Take Center Stage in 2017 What else is trending in content marketing this year?  As competition to deliver consistent high-quality, high-value content increases, companies are not just looking to new technologies to reach their markets.  They’re …

Are You Ready for Marketing 4.0?

In a previous post, we looked at the evolution of marketing from Marketing 1.0 to Marketing 3.0. But like everything else organic, marketing never stops changing. Are you ready for Marketing 4.0? The term Marketing 3.0 was first coined by …