20170223-content-marketing-part-two

Where There’s Marketing, There’s Content

New and Traditional Channels Take Center Stage in 2017 What else is trending in content marketing this year?  As competition to deliver consistent high-quality, high-value content increases, companies are not just looking to new technologies to reach their markets.  They’re …

20170221-marketing-4-0

Are You Ready for Marketing 4.0?

In a previous post, we looked at the evolution of marketing from Marketing 1.0 to Marketing 3.0. But like everything else organic, marketing never stops changing. Are you ready for Marketing 4.0? The term Marketing 3.0 was first coined by …

20170216-content-marketing-part-1

Where There’s Marketing, There’s Content

You Can Benefit from these 2017 Trends in Content Marketing  Content marketing has been growing steadily in quality, depth and impact across all market channels.  According to Forbes, 62% of B2B (business to business) content marketers and 63% of B2Cers …

20170207-marketing-3-0

What Marketing 3.0 Means to You

Which version of marketing are you using? Marketing 1.0? 2.0? 3.0? Or are you one of those marketers who is pushing the boundaries with Marketing 4.0?  In this first part of a two-part series, we will look at Marketing 3.0 …

multichannel marketing

Do I Really Need Multichannel Marketing?

There is no shortage of information telling business leaders how to take advantage of multichannel marketing techniques. Unfortunately, the vast majority of published advice favors B2C relationships and relatively short sales cycles. As a result, companies who sell only to …

20170105-beyond-digital

Beyond Digital – How to Make a Big Impression

Businesses of all kinds are using marketing automation software to help them guide prospects through the sales funnel and boost brand awareness among their identified audiences. This software can track activity, score leads, and deliver persona-specific content through email and …

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Key Marketing Stats to Guide You in 2017

Welcome to 2017! It’s a brand new marketing year. The marketing environment is changing rapidly, so here are some statistics to help you and your team set your company’s marketing priorities and craft your strategy for the coming months. Video …