20170201-better-data

Can Better Data Improve Mail Performance?

Neglecting to validate or refresh data before mailing can lead to embarrassing customer interactions, wasted efforts, needless expense, and poor campaign performance. No one wants to spend money printing and mailing items that are doomed to have no impact. Improving …

20161207-what-is-the-cost-of-undelivered-mail

What is The Cost of Undelivered Mail?

If you believe the cost of mail pieces that fail to reach intended recipients is the total of paper, ink, and postage you are underestimating. Depending on the documents that miss the mark and the profile of the addressees, the …

20161129-5-misconceptions-about-direct-mail

5 Misconceptions About Direct Mail

Organizations that believe they should direct all their messaging through digital channels could miss out on great opportunities. Despite popular belief and doomsday press coverage about mail’s imminent death, most consumers still prefer receiving offers, advertisements, and announcements through the …

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Is Mailing to Millennials a Waste of Money?

At least some of what you think about the Millennial generation is probably wrong. We’ve been led to believe these digital natives are so tuned into digital devices and social networking that traditional marketing and communication channels are worthless. Researchers …

Your Mail Will Self Destruct in 3 2 1 ...

Your Mail Will Self Destruct in 3-2-1…

Every year, the US Postal Service handles approximately 1.4 billion pieces of letter mail marked “Undeliverable as Addressed – Return to Sender”. A new program aims to reduce the environmental impact of all those letters currently getting routed and delivered …