20170426---Direct-Mail-Are-You-Missing-Out-

Not Using Direct Mail? Are You Missing Out?

If direct mail didn’t work, marketing budgets for mailing projects would disappear. That isn’t happening. According to Target Marketing magazine’s last two annual surveys, marketers continue to show confidence in direct mail as a practical marketing channel. A year ago, …

20170201-better-data

Can Better Data Improve Mail Performance?

Neglecting to validate or refresh data before mailing can lead to embarrassing customer interactions, wasted efforts, needless expense, and poor campaign performance. No one wants to spend money printing and mailing items that are doomed to have no impact. Improving …

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What is The Cost of Undelivered Mail?

If you believe the cost of mail pieces that fail to reach intended recipients is the total of paper, ink, and postage you are underestimating. Depending on the documents that miss the mark and the profile of the addressees, the …

20161129-5-misconceptions-about-direct-mail

5 Misconceptions About Direct Mail

Organizations that believe they should direct all their messaging through digital channels could miss out on great opportunities. Despite popular belief and doomsday press coverage about mail’s imminent death, most consumers still prefer receiving offers, advertisements, and announcements through the …