More and more it is important to understand the power of multi-channel marketing and how it can ultimately assist in delivering more informed and targeted messages.
A multi-channel campaign will make it possible to build a customer profile that includes channel preferences, medical practice characteristics, patient types, and relevant features and benefits for your brand that can increase revenue. By combining direct mail, personalized URLs, text messages, and QR Codes along with your trade show or sales force activity, you can greatly extend your reach and frequency and ensure your marketing messages are consistent across all channels.
Whether the objective is awareness, education, purchase or loyalty, the right offer at the right time to the right person dramatically increases the chances of sales success. Our easy-to-use web-based platform can support the integration of as well as measure and monitor the following campaign activities:
- Direct mail
- Personalized URLs (PURLs)
- Printed collateral
- Text messages
- QR (Quick Response) Codes