Integrated marketing support for the pharmaceutical and biotech industries.
- We keep compliance and regulation top-of-mind for every project
- Variable printing for personalized direct-mail campaigns
Materials for the pharmaceutical industry is wholly unique. You know that, and we know that. Which is why we’ve put together a comprehensive integrated approach that is custom tailored specifically for the pharmaceutical and biotech industries.
- Managed Care Marketing
Recent changes in the managed care environment, including Healthcare Reform and the rise of consumer-driven healthcare, make it imperative that pharmaceutical and biotech companies connect with the payers that are most valuable to them.
As targeted marketing makes its way into the healthcare sector, managed care’s extremely diverse arena provides the perfect opportunity for niche and micro-marketing strategies. Channel strategies can drive company and product differentiation, selection and penetration with key target accounts. Our personalized, customized marketing and print solutions make it possible for your managed care teams to have complete control when it comes to targeting key accounts with the specific messaging. On-demand, customized print capabilities ensure a range of materials at your disposal that can print and ship on demand, making it possible to provide the field with the most accurate and timely materials possible.
- Meeting Support Services
There is no substitute for experience and an in-depth understanding of your business when it comes to developing collateral materials for local, regional, and national sales meetings, executive board meetings, and KOL speaker trainings. It can be extremely time intensive and very complex.
EarthColor offers a full range of offset, digital, and wide format printing solutions as well as a number of other finishing options that takes customization and personalization to new heights — all with significant cost savings and opportunities for improved workflow. Learn about the characteristics that have earned us the reputation for being the most trusted resource when it comes to having everything you need for a successful meeting—exactly when you need it.EarthColor’s secure and fully customizable web-based portal allows you to tailor thefollowing materials:
- Sell Sheets
- Meeting collateral and agendas
- Promotional products
- Multi-Channel Campaigns
More and more it is important to understand the power of multi-channel marketing and how it can ultimately assist in delivering more informed and targeted messages.
A multi-channel campaign will make it possible to build a customer profile that includes channel preferences, medical practice characteristics, patient types, and relevant features and benefits for your brand that can increase revenue. By combining direct mail, personalized URLs, text messages, and QR Codes along with your trade show or sales force activity, you can greatly extend your reach and frequency and ensure your marketing messages are consistent across all channels.
Whether the objective is awareness, education, purchase or loyalty, the right offer at the right time to the right person dramatically increases the chances of sales success.Our easy-to-use web-based platform can support the integration of as well as measure and monitor the following campaign activities:
- Direct mail
- Personalized URLs (PURLs)
- Printed collateral
- Text messages
- QR (Quick Response) Codes
- Publication Insert and Production Management
The task of placing pharmaceutical ads into publications as inserts or Run-on-Books (ROB) requires coordination, industry knowledge, and collaboration.
We can also assist in providing the mechanical specifications for various publications, keeping your project managers and media buyers with up-to-date information about status and delivery.We can facilitate the collaboration needed between these partners to make publication insertion a breeze:
- Pharmaceutical companies
- Trade publications
- PI Management
Production of Product Information sheets can often be a daunting task with complicated lightweight stocks and miniature folds, yet EarthColor has assembled the right personnel and equipment for the job. This is complemented by an online inventory management, order placement, and reporting platform to help manage the complex logistics of PI version control and final disposition.
- Field Triggered Custom Communication
With pressures to see more patients growing, sales representatives are finding it harder to see key physicians, and the impact and return on their time invested may be getting reduced.
Working with EarthColor can boost the effectiveness of sales visits by preparing doctors for representative visits or following up afterwards. Implementing targeted messages that can be mailed, emailed or faxed to deliver pertinent and well timed content can be used to complement these critical visits and help increase the overall impact of your sales representative’s visit and your company’s message.
With many field sales teams utilizing SFA technology and our ability to integrate this solution makes it a must have for brand teams who want to maximize the return of each and every sales call.
- Voucher/Coupon Campaigns
From print production to card tracking, channel distribution, and finally, adjudication, we monitor the entire process. We take pride in offering clients highly sophisticated voucher programs that are guaranteed to hit the field quickly with an unsurpassed level of integrity.
Voucher and Coupon programs are taking the place of sample drug packets in many field applications where compliance and tracking are recognized as highly valuable when it comes to introducing new products and attracting new business. EarthColor can produce and fulfill your coupon package needs and provide the essential tracking information that allows for the determination of a program’s effectiveness and ROI.