20170207-marketing-3-0

What Marketing 3.0 Means to You

Which version of marketing are you using? Marketing 1.0? 2.0? 3.0? Or are you one of those marketers who is pushing the boundaries with Marketing 4.0?  In this first part of a two-part series, we will look at Marketing 3.0 …

20170201-better-data

Can Better Data Improve Mail Performance?

Neglecting to validate or refresh data before mailing can lead to embarrassing customer interactions, wasted efforts, needless expense, and poor campaign performance. No one wants to spend money printing and mailing items that are doomed to have no impact. Improving …

Eco-Engineering

How Eco-Engineering Makes the Earth Smile

Eco-engineering. Um, eco-what? Eco-engineering. It’s the process of designing direct mail, marketing collateral, and other printed materials in a way that reduces your environmental footprint. Not only is eco-engineering a smart move to protect the Earth, but it’s great business. …

multichannel marketing

Do I Really Need Multichannel Marketing?

There is no shortage of information telling business leaders how to take advantage of multichannel marketing techniques. Unfortunately, the vast majority of published advice favors B2C relationships and relatively short sales cycles. As a result, companies who sell only to …

20170118-mail-more-pay-less

Mail More, Pay Less

The cost of individual postage stamps is rising to 49 cents, but commercial mailers will benefit from lower prices and Postal Service adjustments effective on January 22nd. The cost to mail First Class letters weighing over 2 ounces is decreasing. …

20170116-why-inline-finishing-matters

Why Inline Finishing Matters

When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. They don’t put as much thought into functions such as folding, trimming, bindery, inserting or sealing. …

20170105-beyond-digital

Beyond Digital – How to Make a Big Impression

Businesses of all kinds are using marketing automation software to help them guide prospects through the sales funnel and boost brand awareness among their identified audiences. This software can track activity, score leads, and deliver persona-specific content through email and …