20170105-beyond-digital

Beyond Digital – How to Make a Big Impression

Businesses of all kinds are using marketing automation software to help them guide prospects through the sales funnel and boost brand awareness among their identified audiences. This software can track activity, score leads, and deliver persona-specific content through email and …

20161228-new-year

Key Marketing Stats to Guide You in 2017

Welcome to 2017! It’s a brand new marketing year. The marketing environment is changing rapidly, so here are some statistics to help you and your team set your company’s marketing priorities and craft your strategy for the coming months. Video …

20161214-the-power-of-sustainable-marketing

The Power of Sustainable Marketing

How EarthColor Works with You to Market Your Brand’s Sustainability  Green marketing is an important component of your overall content marketing strategy. Communicate your commitment to sustainable products and services that not only promote your brand, but also protect our …

20161207-what-is-the-cost-of-undelivered-mail

What is The Cost of Undelivered Mail?

If you believe the cost of mail pieces that fail to reach intended recipients is the total of paper, ink, and postage you are underestimating. Depending on the documents that miss the mark and the profile of the addressees, the …

20161205-better-print-with-scodix

Improve Your Printing with Scodix SENSE™

For as long as we can remember, there were only traditional ways to add dimension to a print job. We’re talking about specialty techniques like letterpress, embossing, debossing, and engraving. You need special presses or special finishing equipment to achieve …

20161201-omnichannel-worth-investment

Why Omnichannel Marketing Is Worth the Investment

Omnichannel marketing is more than using multiple marketing channels to create a seamless experience for your customers. It is about marrying online and offline channels, understanding customer patterns, and using that data to increase cross-sell and upsell opportunities. Granted, this …