20170315---Remanufacturing

Remanufacturing for a Sustainable Future

Why It’s Important in a Circular Economy We’re giving you a heads up on a new strategy that will incorporate the principles of the Circular Economy – a continuous, regenerative approach to designing and producing sustainable products that’s driving many …

20160607---Personalization-Pitfalls

Personalization Pitfalls

Everyone has encountered bad document personalization. In the early days of computer-printed correspondence, consumers received sales letters with their names, usually printed in all caps, scattered through the text. Document composition has come a long way since then, and marketers …

20170223-content-marketing-part-two

Where There’s Marketing, There’s Content

New and Traditional Channels Take Center Stage in 2017 What else is trending in content marketing this year?  As competition to deliver consistent high-quality, high-value content increases, companies are not just looking to new technologies to reach their markets.  They’re …

20170221-marketing-4-0

Are You Ready for Marketing 4.0?

In a previous post, we looked at the evolution of marketing from Marketing 1.0 to Marketing 3.0. But like everything else organic, marketing never stops changing. Are you ready for Marketing 4.0? The term Marketing 3.0 was first coined by …

20170216-content-marketing-part-1

Where There’s Marketing, There’s Content

You Can Benefit from these 2017 Trends in Content Marketing  Content marketing has been growing steadily in quality, depth and impact across all market channels.  According to Forbes, 62% of B2B (business to business) content marketers and 63% of B2Cers …