Dealing with Channel Jumpers

Does your company have a customer journey map? These tools have become popular over the last few years as organizations attempt to address customer’s needs as they maneuver through the buying process. Journey maps are good for identifying gaps in …

Making Sense of Paper Choices

Certified…virgin…recovered…mixed…recycled…pre-consumer…post-consumer…alternative … ag-res…tree-free.  With so many choices, what’s a brand communications professional to do? At EarthColor, we do our best to make it easy and simple for you.  As your valued partner, we continue to research and innovate—discovering and developing …

Everyone Has Bad Data, But You Can Fix It!

Getting bad data into your business is easy. In our rush to automate, crowd source, and cloud compute we’ve left the door wide open for questionable data to lodge itself in corporate databases. Unchecked, the problem will only get worse, …

A/B Testing: What Is It and Why Do It?

You may have heard people talking about A/B testing. This is a practice in which marketers take a portion of their mailing list and use it to test different messages, offers and calls-to-action (CTAs) against an existing version or other …

Tapping into Life Stage Marketing

Have you considered the benefits of life stage marketing? Instead of focusing solely on a person’s demographics (age, gender, household income) or even their lifestyle preferences (fitness, pet ownership, hobbies), life stage marketing is about providing relevant products and services …

5 Great Uses for QR Codes

Should marketers still be using Quick Response (QR) codes? Some think the time has passed for printing codes on direct marketing pieces. They point to initial poor execution that turned buyers off as evidence the technology never had a chance. …

Where is My Mail?

Average marketers may think of the US Postal Service as a low-tech delivery company and stamp-seller. But today the USPS is an organization that runs on data, just like most other modern enterprises. A major source of postal data is …

Preparing VDP Images

Our EarthColor Alchemy™ workflow is designed to make customizing and personalizing your variable data projects easy. But the online workflow, including template selection and customization, is only half the process. The other half is preparing the images and data files …