Transform traditional print into dynamic measurable communications
Alchemy (n): a power or process of transforming something common into something special
Creating personalized marketing communications with EarthColor Alchemy™ is easy.
With Alchemy™, EarthColor has designed the first-ever, easy-to-follow Variable Data Printing (VDP) job submission system. EarthColor Alchemy™ is a pre-planned VDP workflow created to give you the tools you need to create dynamic print messaging. It’s a template-based system that saves you time and money and delivers personalized print communication.
Research shows that personalized print messaging delivers higher response rates and increased engagement:
- Response rates for targeted direct mail are 30 times higher than email alone – 4.4% vs 0.12%.1
- Personalized direct mail linked to digital communication creates a 10-30% increase in conversion among consumers.2
- In one study, adding a personalized URL to print communications produced a 79% lift in response rates.2
Wondering how to get started?
- Review your current marketing initiatives and choose one that would benefit from personalized communication.
- Select one of EarthColor Alchemy’s™ 15 products that best fits the needs of your marketing program – Bronze, Silver or Gold.
- Estimate the quantities needed and contact your EarthColor Sales Executive to obtain a price quote
- Log into the EarthColor Alchemy™ site. It’s the simplest workflow available to get your personalized mail piece into the marketplace.
- Follow the steps: Download, Populate, Upload.
- It’s easy! We’re here to help. Consult with EarthColor Alchemy™ experts at any time.