What You May Not Know About UV Coating

The pros and cons of UV coating are well documented. So what don’t you know that might help you make the best decision for your next print project? Our in-house experts provide some insight.

UV coating provides excellent protection for direct mail, marketing collateral, and wide-format projects, but there are some hidden benefits you might not think about.

Here are some well-known benefits of UV coating:
• Fast turnaround on projects
• Great vibrancy
• No color change once coating is applied
• Requires no trimming or other post-processing
• Higher set-up costs, but lower costs overall

With UV coating, what you see coming off the press is what you get. There is no guesswork about how the color might shift once the coating is applied. Plus, there is no risk of damage to the product from post-processing. Your projects have faster turnaround, and if you need to make changes, you can do it right away.

This is a huge benefit for marketers, who can review proofs with confidence and make any adjustments immediately. We have clients who actually take their proofs out of the pressroom and walk around the building to look at them under a variety of lighting conditions. They go into offices. They go into the cafeteria. They go outside. If adjustments are required, we make them right then and there.

With UV coating, there is no guesswork. No more saying, “I wish I had done this. I wish I had done that.”

Once UV-coated projects come off the press, they are done. This has made us fall in love with UV coating. It has made many of our clients fall in love with it, too.

Talk to us about the pros and cons of using UV coating for your next project.

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