As print providers, we’re always looking for “the next big thing.” If you’ve been following our blog, you probably know that we believe this to be high-speed inkjet printing. That’s why we’re so excited for this year’s drupa.
Held in Dusseldorf, Germany every four years, drupa is the biggest trade show in the world. Held May 31-June 10, drupa gives us the opportunity to learn in detail about the latest technologies, workflows, and strategies and how they impact both us, as printers, and our clients.
Drupa will be held across 17 exhibit halls of the Dusseldorf Fairgrounds. In 2012, drupa hosted 314,500 printing executives, vendors, and experts from more than 130 countries. We’re sure it will be packed this year, too! The Earth Color team will be attending seminars, meeting with vendors, watching product demonstrations, and evaluating cutting-edge workflows. We will be exploring halls boasting more than 3,000 exhibiting companies showing thousands of new products and technologies. We’re going to be busy!
Product categories range from commercial printing to packaging and labels, customized and personalized printing, industrial and specialty applications, books and catalogs, and corporate communications. But we’re most excited about high-speed inkjet. We are already evaluating the many excellent presses on the market, and it’s one of the reasons we’re investing so heavily in time at drupa.
With high-speed inkjet comes a lot of change. Especially with high-volume personalization, the new workflow will affect every aspect of the process, from initial design and layout to proofing. When personalizing using toner-based devices, most of us are used to dealing with tens of thousands of personalized pieces. But with production inkjet, we are suddenly looking at pieces in the millions. Whether it’s a brand new file or components of the file, every image is a brand new image. Printing five million unique pages is totally different than imaging five million of single page.
Change impacts everyone, and at drupa, we are going to learn more about how we, as the printer, fit into that process and what everyone’s new roles and responsibilities will be. The possibilities are exciting, and we hope they excite you, too.