No one wants to spend more money than necessary to create the printed materials they need to support their organization’s goals and activities. Here are some common strategies you can use to prevent unplanned expenses that can blow the budget.
It should go without saying, but you don’t want to print your project twice because a mistake wasn’t noticed until you received your completed order. Besides typographical errors, incomplete sentences, and spelling mistakes, common errors include dates that aren’t revised for recurring promotions, wrong captions, or incorrect phone numbers. Unresolved placeholders inserted for missing data, such as landing page web addresses, can easily slip by a casual pre-print inspection and render the most important part of the document useless.
As more businesses adopt multi-channel communication strategies, we strongly encourage testing all the QR codes, links, and related content listed in the material before submitting print projects.
This advice applies when you’ll be distributing flyers, coupons, or marketing materials via a mailing list. Your house list may have 10,000 names on it, but that doesn’t mean your message will be relevant to all of them. Use geographic and demographic filters, along with information from your Customer Relationship Management system to screen out those people unlikely to respond. Delete duplicates and deceased. Then adjust your print order accordingly.
Minimize Paper Waste
Changing the orientation or reducing a margin slightly can allow your print provider to increase the number of pieces that will fit on a single sheet of paper. Sheet sizes from the paper mills vary, so be sure to confer with your print vendor for expert assistance in this area. Customers have reduced their paper orders by half just by maximizing paper utilization.
A certain amount of overhead is associated with running a print job. For materials you know you’ll be reordering and will not require updates, it is generally less expensive to print a greater quantity and store the excess than to print in smaller batches, multiple times.
Give yourself plenty of time. Print service providers may add a surcharge for projects with short turnaround times. Express shipping fees for paper, custom inks, or sending you finished items can also add needlessly to the cost of projects. If you are mailing marketing material, procrastination can mean the difference between sending your items out Standard Mail vs. First Class to meet in-home dates for time-sensitive material. The difference in postage will be substantial.
One last tip – Use online job submittal tools such as EarthColor’s automated production workflows to minimize errors, take advantage of postal presort savings, and streamline the approval process.
Share your additional money saving tips you use for your print projects.