Top 5 Reasons You Should Use Inline Imaging and Finishing For Your Next Direct Mail Campaign

In the world of direct mail, a consumer receiving an in-store coupon well ahead of the expiration date is crucial to driving store traffic and redemption. Of course, this sometimes doesn’t work out the way you had envisioned it. With die-cuts, folds, scores, personalization, and a glued tip-on card, a project along these lines can take over a month before it can be mailed out —leading to missed deadlines and a limited promotional window.

A solution to this challenge is Inline Imaging and Finishing. It allows your high quality direct mail piece to be personalized, die-cut, folded with a tip-on card included, all in a single process, saving you time and money.

Here are 5 reasons why you should consider Inline Imaging and Finishing for your next direct mail campaign:

1. High Quality
The system combines the exceptional quality of traditional offset printing with the flexibility of variable data digital printing. Along with high quality, you get the finishing capabilities all done in one process, including: die-cuts, folds, personalization and a tip-on card.

2. Fast Production Cycle
With the ability to produce, sort and drop millions of pieces per day on one machine and in one single operation, your direct mail pieces will have a shorter production time with the ability to be mailed more frequently. For example as illustrated in a recent case study, a global, luxury retailer was able to reduce production time for its direct mail pieces.

3. Personalization
Every consumer deserves a personalized offer suited to their buying needs. Consumers, who purchase from a retailer frequently and with a personalized offer, will provide higher redemption rates and increase revenue for the retailer with these offers. You can personalize millions of pieces with variable offers, call-to-actions, locations and purchase history.

4. Reduces Waste
Inline imaging and finishing cuts waste through its efficient modified single process. Compared to traditional processes Inline Imaging and Finishing reduces make readies in manufacturing and limits the possibility that errors creating waste. As an added bonus, reduced waste helps your sustainability initiatives.

5. Cost Savings
Inline imaging and finishing typically costs less than traditional lettershop. It applies a multi-step manual process, such as die-cutting, gluing, scoring, and other finishing needs, all into one process.

As an added cost savings bonus, EarthColor’s mail experts can provide drop ships to Network Distribution Centers (NDCs), Sectional Center Facilities (SCFs), and destination delivery unit (DDUs) for maximum postal discount and improved delivery time. This, of course, saves you time, money and movement of materials when added to inline imaging and finishing capabilities.

At EarthColor, we understand the importance of getting your direct mail piece in your customer’s mailbox at the right time. Inline imaging and finishing is a high speed, cost effective solution that combines the exceptional quality of your direct mail piece.

Tell us your experience with Inline Imaging and Finishing. We’d love to hear your feedback.

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