On May 11th – May 13th, EarthColor attended the 2015 Marcus Evans PharmaMarketing Summit at the Eau Palm Beach Resort & Spa, Palm Beach, Florida. This extraordinary 3-day event drew a large crowd of pharmaceuticals marketers and sales executiveswith various sessions held during the event to discuss new research, developing strategies and available solutions in the industry.
The subjects discussed at the 2015 summit included: Digital Marketing, Brand Strategy, Innovation, Relationship Marketing, Healthcare Policy, Multi-Channel Marketing, New Product Launch, Life Cycle Management, and Direct-to-Consumer Marketing. Senior executives from the pharmaceutical marketing community validated these subjects as top critical issues in the industry.
Amongst the many speakers and presenters, EarthColor even had Nicholas “Nico” Brusco, President of EarthColor Marketing Services, present at the PharmaMarketing Summit. His session “10 ½ Ideas Pharmaceutical Marketers could use to Improve Campaign Effectiveness” presented ideas and solutions that he has gathered over the years of applied marketing experience and are rooted in real-life examples. Several attendees responded positively about Nico’s session.
On Tuesday evening, EarthColor sponsored the cocktail party with an EarthColor ice sculpture on display. During the event, we shared our views around the future and trends of the pharmaceutical industry and how EarthColor can play a part in that journey. EarthColor offers innovative print technology and dynamic messaging capabilities that are extremely advantageous in the pharmaceutical industry.
If you would like more information on EarthColor’s pharmaceutical marketing solutions, click here.