Marketing Challenges & Solutions

Marketers and designers face many decisions when designing their print communications. It can sometimes feel overwhelming when trying to make the right choice for your brand. Over the past month we’ve highlighted a variety of print enhancements that can help you build customer engagement and loyalty, increase response rates, and improve marketing ROI.

EarthColor’s print enhancements offer a variety of solutions that will help you address your marketing challenges:

 

“I’m looking for something new and different that will increase customer engagement.”

Scodix

What you’re looking for is Scodix, a state-of-the-art print enhancement technology that applies a clear polymer coating directly onto a printed piece creating a three dimensional effect. Customers will pay more attention to your print pieces due to the tactile sensory experience provided by Scodix. Research shows that customers will increase their viewing time and interact with your piece. With Scodix, you will experience improved response rates, greater loyalty, and increased purchasing.

“I want to enhance my brand image.”

Scodix

Use Scodix, a state-of-the-art print enhancement technology that applies a clear polymer coating directly onto a printed piece creating a three dimensional effect. Scodix allows you to convey through print the same sensory experience your customers would have if they were touching your product.

“I want my brand to convey a high quality, sophisticated image.”

Soft Touch®

Try Soft Touch®, a special coating applied to your printed materials that allows for a luxurious look.

“I want to increase customer interaction with my brand.”

Soft Touch®

When customers feel the smooth velvety texture provided by Soft Touch® your message will grab their attention and increase their involvement with your brand.

“I want to add impact to my materials but I need to watch my budget.”

Liquid Metal

Liquid metal is an enhancement that provides a metallic effect on printed materials at a lower cost than traditional foil stamping. Liquid metal is also an inline application which allows your product to be completed in a shorter timeframe, with perfect registration, and at a lower cost to other offline alternatives.

“I want an eye-catching design that grabs my customer’s attention.”

Liquid Metal

Liquid metal is an enhancement that provides a metallic effect on printed materials at a lower cost than traditional foil stamping. Liquid metal is also an inline application which allows your product to be completed in a shorter timeframe, with perfect registration, and at a lower cost to other offline alternatives.

“I want to create a fun piece that customers can interact with.”

Die cutting

Die cutting allows you to create designs that customers will want to play with. Imagine the possibilities – dials that spin, pop-ups, and reveal windows. These and many other die cutting techniques will increase engagement with your brand.

“I want to create something that my customers will keep.”

Die cutting

Die cutting allows you to create a piece that is both informative and functional. Although received flat, when folded it becomes something useful like a phone stand, desktop calendar, or sliding card calculator. Keeping your brand in front of your customer will reinforce brand awareness and keep it top of mind when purchase decisions are being made.

“I want to enhance the quality of my brand.”

Inline Imaging

Although not technically a print enhancement, EarthColor’s inline imaging and finishing offering incorporates high quality printing with an efficient single pass production process that reinforces your brand image while increasing speed-to-market.

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