What type of mail stands out in your mailbox? Is it a folded mail piece, your favorite clothing catalog, or a mail piece with a coupon? Every recipient is different, and trying to grab their attention with the right design is important. In a world were online communications…how can you make your print communications stand out from the clutter?
According to Print In The Mix, “direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands, with six out of 10 Americans reporting they enjoy getting postal mail from brands about new products.”
Despite consumer’s preference for direct mail, increased postage costs and regulations by the United States Postal Service (USPS) may hinder what you can do with your design pieces. USPS regulates the size, weight, closing method, flaps and folds of direct mail pieces. To learn more about the regulations, click here for a reference guide by USPS.
EarthColor’s inline imaging and finishing expertise has made this process easier for marketers who want to mail simple catalogs, tri-folds with tip-on card, and more at a reduced cost. With EarthColor’s inline process, you’re now able to create high-quality direct mail pieces that meet postal regulations and minimize costs.
Three designs that will help you meet the regulations and minimize costs:
1. Tri Fold, optional die-cut and Tip-on card
2. Bi-Fold, optional die-cut and Tip-on card
3. Self mailer booklet
Let EarthColor’s team of experts develop a direct mail piece that can help reduce your postage costs and production time. With EarthColor’s inline imaging and finishing capabilities, you’re able to develop personalized, customized, and high quality pieces for your customers.
What are some design layouts you’re using to increase postage savings? We’d love to hear your success stories!