EarthColor Named 2012 Social Innovation Awards Finalist

Since their inception in 2009, the Social Innovation Awards have become a barometer for innovation in both of the business and nonprofit sectors. And if 2012 is any indication, the landscape of innovation has shifted from previous years. Where as in the past the large-scale business sector dominated the social innovation arena, this year saw more interest and applications from the widest range of organizations to date. From small startup nonprofits to Fortune 100 companies and from the domestic companies to the international community, this year, applications came in from over 17 countries on all five continents.

“The robustness of the applications to this year’s award showcases the continued march of sustainability and social innovation into core business strategy,” said Martin Smith, Chairman of 3BL Media/Justmeans. Echoing that same sentiment, one Social Innovation Awardsjudge commented that this diversity of innovation led to an exciting period of evaluation. “It was humbling and I learned a lot. I didn’t expect that.”

Gregory Schneider, CEO of 3BL Media, stated, “We have enjoyed seeing how the business and nonprofit communities continue to make leaps and bounds in the world of social innovation in some of the most interesting and unexpected ways. With such a diverse applicant landscape, this year’s Awards has been incredible to be a part of.”

Having undergone a full evaluation from the leading judges of social innovation, the finalists for the 2012 Social Innovation Awards are as follows:

Finance: Best Social Investment Strategy

Barclays PLC
Vestergaard Frandsen

Human Resources: Best Employee Engagement Strategy

Atmosphere Event Communications
Molson Coors
Santander Brasil

Marketing: Best Integrated Report

Novo Nordisk A/S

Marketing: Best Online Report

Cone Communications
Nestlé Waters North America

Marketing: Best Stakeholder Engagement


Marketing: Best Use of New Media


Operations: Best Sustainability Performance

Be Green Packaging, LLC
Interface, Inc.
Novo Nordisk A/S

Philanthropy: Most Strategic Use of Philanthropic Funds

Huawei Technologies, Ltd.
The Travelers Companies, Inc.

Product: Best Product Design

Be Green Packaging, LLC
EarthColor, Inc.

Product: Best Incorporation of Ethical Sourcing/Certification

H. J. Heinze Company

In conjunction with the Ceres conference, the winners will be
announced this April 25 at 8:30pm at the Social Innovation Awards
ceremony. For more information, visit the Ceres conference website.

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